Search Engine Optimisation (SEO) is the art of making your website easy for search engines to find and display to your target online audience. For your business to perform, people need to be able to find it. SEO puts virtual signboards up to guide potential clients to your site.
Good SEO drives traffic to your site, giving you a chance to increase your online presence and sell your product. Poor SEO harms your business and credibility. You do not have to pay for ads. You can use SEO together with PR to boost the results you see from each.
Having relevant content on your website and trustworthy links improves your chance of converting a browser into a paying customer. Even secondary conversions like convincing a customer to sign up for a newsletter lead to later sales.
Hiring a professional SEO consultancy like Sempeak will give you a decent return on investment by making your page findable and usable and converting browsers into clients. Our experienced consultants take steps to post online billboards and attract target customers.
SEO has two parts. On-page and Off-page SEO. These determine how a search engine perceives your page and how high your page ranks in the search results when an internet user looks for something. On-page SEO refers to content, usability, and factors on your page directly under your control. Off-page SEO refers to outside elements like backlinks. An adequately managed page ranks better than poorly set-up pages. We can help you manage your page and develop good on and off-page SEO, hence increasing the trustworthiness of your site.
Keyword analysis: A keyword analysis is another vital aspect of SEO to consider. The idea is to target a keyword that customers will use but that has the lowest possible competition from your competitors. Targeting the wrong keywords can have disastrous consequences for your SEO.
Competitor analysis: By examining your competitors in the sector, growth in your organic traffic can be achieved within a certain period, through increasing keywords for the target search words.
Sectoral analysis: The competitive ratio of the sector is examined in line with competitor analysis and improvements are determined accordingly.
Spesific analysis: We’ll analyse specific aspects of your page to develop theories on the best way to optimise it. Our analysis will include the on-page factors discussed below. These elements all contribute in different ways to the search engine’s view of your business.
Content Optimisation: Users will leave your page quickly if they don’t find something that interests them. Content is an excellent way of encouraging visitors, but it needs to suit their needs. Your content also needs to be indexed so that search engines and humans can find it easily.
Mobile Compatibility: Mobile compatibility is crucial to a website’s success. Almost 48% of people will start their search through a search engine on a mobile device. Just over 60% will leave due to poor experiences, and about 40% will visit other sites. Not optimising your page for smartphones is like turning every second customer away from your door.
User experience: Most users leave a page within 10-20 seconds, and the average is less than a minute. If your page is easy to use and navigate, customers will stay. If your page is confusing or they can’t find what they came for, they leave. Search engines send internet users to websites with high user retention.
Regular Checks: We perform regular checks on your page with our analytics tools to determine the page’s performance. Our experts investigate the reasons for any changes and suggest options to fix any problems.
Data Checks: You’re constantly changing the content on your page. You may add a blog post or remove information about a promotion. You need to structure or index the data so that search engines know what content you have on your page and which content to ignore.
User Analysis: To optimise a website for users, we need to know who they are. Our professionals monitor the traffic to your site to determine target groups for content and campaigns. The results are often surprising but help us structure future optimisations better.