2021 has been an excellent year for online business, but the flood of competition can make it hard for new businesses to get their foot in the door. Startup website companies offer various tools to help get your brand out there. Even so, paid advertisements can be blocked with ad filters and boosted web traffic isn’t always guaranteed.
E-commerce SEO (search engine optimisation) helps make your website visible online through the implementation of targeted content. Learning how to tag merchandise, set up a homepage for ease of access, and what keywords pop up best in search results are some of the many aspects of e-commerce SEO. You have a product to sell, so let us help you put it out there.
Implementing e-commerce SEO takes an understanding of SEO and its importance in the online market. Every online page has a domain attached to it, linking it to the Internet. Attached to domains are head keywords and long-tail keywords. A head keyword is a broad and popular search term for your merchandise, like ‘spring dresses’ or ‘men’s suits. Long-tail keywords are more specific searches that bring your head keyword to a broader audience; changing ‘spring dresses’ into ‘petite lace spring dresses’ and ‘men’s suits’ into ‘three-piece men’s suits’ is an example of this.
Keywords are vital in improving your e-commerce SEO, so you should be mindful of everything you write and publish. Keep your content focused on the audience, but broad enough to catch the attention of many users. Know your product and all the names attached to it, familiarise yourself with what is popular and trending and optimise your content to match. The Internet is fast-paced and constantly changing, so be sure to keep a close eye on your keywords to make sure they aren’t outdated.
E-commerce is also attached to your domain and web address. The Internet is vast, filled with many users from all over the world. Many localisations must be able to access your web addresses with secure domains that let users know their information is safe.
Netizens will be less likely to click your page link if the web address seems shady, which results in less web traffic. Make sure your pages are clearly defined and easy to remember, on top of being easy to navigate and appealing to the eye.
It’s essential to be creative with your wares. Big-name online sites will always own generic searches, like ‘women’s jeans’ or ‘winter coats’, so be unique with your branding. Find the middle ground of being unique with your head keyword while allowing your long-tail keywords to snag specified searches for your item.
For example, if your product is a stuffed bear, your head keyword would be your uniquely named bear, while your long-tail variations would describe it as ‘stuffed’, ‘plush’, ‘bear’, ‘brown’, and so on. Like tagging a YouTube video in early 2006, the more ways you can describe your product, the better.
Many generators exist to modify URLs and page descriptions to optimal SEO standards. This includes the correct amount of characters, high-popularity keywords, keyword density and more. Optimisations also include securing your website to an HTTPS to keep client information safe and build brand confidence.
Additionally, making sure static pages, like the home page, remain optimised with the tips listed above. Your static pages hold your most important information and should be polished so netizens can easily access them and learn about your products and content.
The more visits to your page, the better. So do your research and tag your products appropriately so they can shine as first-page results instead of falling to the end of the list.