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Digital Media Planning
Digital Media Planning
Digital Media Planning

Digital Media Planning

Digital media is the fastest-growing advertising method for businesses of all sizes to market their products. An effective digital media campaign can improve your performance immeasurably. Like any advertising campaign, it needs to be well-planned and targeted to the correct audience in the proper format. Let's look at a few digital marketing tools available.

Display Ads

Display Ads

Sometimes called banner ads, display ads are rectangular boxes on a website or page strictly reserved for advertising. The display ad is prominent and lets the user know it's an advertisement. Display ads can have enormous potential to generate leads from a targeted audience and achieve a high ROI when placed on the proper media. There is also rich media which include video and audio.

Sales and Lead Focused Ads

Sales and Lead Focused Ads

Sales and lead focused ads target a specific market on social media to generate sales and leads. For example, you can target your Facebook ads to display to men aged between 25 and 30 if that is your primary target market. These type of ads fall into the following categories:

  • Image: A basic image to sell your product.
  • Video: A single video advertising your business.
  • Collection: Display different items from your catalogue.
  • Carousel: Display several images or videos in one ad with separate links.
  • Slideshow: A slideshow of text, videos, or images to sell your product.
  • Canvas: Ads that users can open to full-screen display.
Video Ads

Video Ads

The best-performing video ads contain content that has value for the user. Typically, we place informative video ads that allow the audience the opportunity to find out about your product on video-sharing media like YouTube. You can publish video ads at certain times during an uploaded video.

Native Content/Advertorial Ads

Native Content/Advertorial Ads

Native advertising blends into the media that you're advertising on. The display ad makes itself evident, whereas the native advertisement is more subtle and fits in with the content, design, and usage habits on the website. Native advertising is popular and productive but can also lead to missed opportunities if mismanaged.

Programmatic Advertising

Programmatic Advertising

The automated purchasing of advertising is known as programmatic advertising and contains these elements:

  • The demand-side platform (DSP): Advertisers use the DSP to store ads to target a specific audience. The DSP works within the ad exchange to purchase placements for ads, often in real-time, as the user clicks on a specific page.
  • The supply-side platform (SSP): publishers use the SSP to let the ad exchange know when they have space for advertising, allowing advertisers to bid on and buy space.
  • The ad exchange: The ad exchange is the marketplace that brings the DSP and SSP together. Publishers sell their ad space through the SSP, and advertisers buy the space through the DSP.
Mobile Advertising

Mobile Advertising

Any advertising that uses mobile devices like smartphones and tablets is considered mobile advertising. Examples of mobile advertising are text messages, in-app advertisements and banner ads embedded on a mobile website. The most popular forms of mobile advertising are:

  • Push notifications
  • Image, text and banner ads
  • Click to download ads.
  • Click to call ads
  • Click to message ads.

Because mobile advertising uses data mining, some people have concerns about the effect on users' privacy.

E-mailing

E-mailing

Email advertising is an excellent advertising method with a high ROI. The aim is to allow interested parties to opt-in to an email informational campaign or newsletter. An effective emailing campaign must target an interested audience and provide relevant content. Emails that don't provide interesting or relevant content are either ignored or reported as spam, defeating the campaign's goals. You should also schedule emails to reach the recipients when they are most likely to read them. Adding enjoyable content means that your customers look forward to receiving your emails. They may even forward them to friends, increasing your reach at no extra cost.

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