The aim of search engine optimisation (SEO) is to increase the value of the website and to increase the number of visitors in search engines. As an SEO agency, we are aiming for lasting results while doing all the optimisation work for your website in the field of Search Engine Optimisation.
Performance marketing becomes the target KPI, and data-based optimisations are made in all digital advertising media to maximise these KPIs. The most important factor in performance-based internet advertising that creates sales and/or interaction is that it works result-oriented and has high success rates.
If your visitors do not realise your site goals, the traffic you attract is not very useful. Whether it is advertising traffic, organic traffic that comes with SEO works, or traffic drawn by other marketing activities; You spend directly or indirectly for the majority of potential customers coming to the site. Web analytics and conversion optimisation allows you to evaluate the traffic you bring to your website by spending effort and money in the most efficient way by directing you to take the actions you want on your site.
Media is a mass concept that contains many communication tools and sends the message it wants to reach to the target. The media also carries out works with advertisements on the way to reaching the target audience. The media also carries out works that contain advertisements in order to reach the target audience. In simplest terms, it presents to the target audience the most appropriate communication channel in the most appropriate conditions. Of course, all these forms of behaviour start with a strategy. Therefore, this communication process involves the promotion, marketing and advertising activities of a brand or service. The realisation of the activities comes into being through media planning, which is perhaps one of the most important concepts of the 21st century.
Successfully achieving your goal in car rental, where it is difficult to stand out from the competitors and climb to the top positions, requires successful strategic planning. As Sempeak, after a year of working together, we wanted to convey the success achieved in the organic traffic of Enterprise, one of the largest car rental companies the world, the difficulties encountered in this road and the point reached in return.
Since September 2017, the period in which we started this study, we have achieved striking results in our core metrics, conversion rate and cost per acquisition.
When all visitors are compared to the target audience;